microlead graphic designer: email campaigns, website maintenance, social media, tradeshow banners and materials, and everything in between.
Micro Kickboard is an award-winning scooter company based in Grand Rapids, MI which serves as the US base for Micro Mobility — located in Switzerland. Micro is a fun, bright, playful brand that offers scooters for kiddos ranging from one to forty one (and up)!
2025 new branding
Starting off 2025 strong, Micro is having a facelift! We decided to upgrade our website after years of problems, and have worked alongside an agency to meet all of our needs. The projected launch date is late March.
Not only are we getting a new site, but we have collaborated with them to update our branding as well. We have brought in a new bold font, along with redefining and being very selective about our color palette. While we are currently in the process of shifting everything to this modern, fun, yet refined style, below are some examples of how I have been able to integrate the new branding into our graphics!
condensed version of our new standards
eco campaign
With the celebration of Earth Day on the 22nd, we launched a campaign to celebrate Earth Day, Every Day with our line of ECO Scooters.
This ECO Scooter campaign featured a 30 scooter giveaway within three weeks in addition to teaching our audience about how are ECO line was created with sustainability in mind.
Kicking off 2024, Micro released a a few new scooters — Mini Glow Plus LED, Mini Glitter LED, Sprite ECO LED, Sprite Pearl LED, as well as Chilli Pro Scooters— just to name a few.
This new product campaign launch was not only to make our customers aware of our new products, but to enhance and sell the new and innovative features these scooters have.
One of our biggest products was the launch of the Mini Glow Plus LED Scooter, which is featured in the email send below.
new product launch
Micro Kickboard
website graphics: banner, blog footer, cart checkout
Our product next was the Mini Glitter LED in two colors: fairy purple and galaxy navy. This was supported by and email “So Fairy Fun” and “Stellar Adventures Await”
Our other products were also featured in our Pro Scooter brand— Chilli.
Additional projects and assets created were the Mini Glow Plus banner for our tradeshows, a website banner, and imagery sized and optimized for our site.
The Glitter continues to be a very popular scooter, still being featured in our emails and amongst our social media
holiday
As well as a generic first look email.
emails
If you made it this far down the page…thank you! I’m sure you know how hard it can be to contain designs you create everyday in just one page.
As a thank you here’s a few features from our 2024 holiday sale!
Below is the social media posts and blog main image used within the campaign.
The following includes various emails, web banners, social posts, digital ads/videos and various other website elements
